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Midway through November and I already have client’s looking to book dates for 2009 – I can’t tell you how positive that is when you consider the turmoil in the financial markets at the moment. It’s funny in a way that conference industry does get hit by recession, but not as bad as most industries. why? well it’s actually quite simple:

• If a company does well, they need to tell people about it.
• If a company doesn’t do well, they need to tell people about it, or run a conference to inform people how they will do something about it.

Something else also popped into my head recently, and that is the location and infrastructure around the London ExCeL… what a strange place! I recently worked on the World Travel Markets conference for a client and the chaos a daily footprint of 50,000 people caused to the DLR and tubes is mindboggling. The biggest conference/exhibition venue in London has poor access via trains, minimal food/entertainment options in the surrounding area and extortionate costs inside the building. Why is it so popular? and why haven’t business owners cottoned onto this fact?