Branding is the emotional attachment associated with a company or its products based on a visual or suggestive identifier – If you see the Aston Martin logo, you conjour up a mental image of superior quality, individualistic, expensive and uniquely British sports cars for the discerning driver (and James Bond). You can identify the products Aston Martin produce through the visual impact of the logo as well as the association with the company’s name, be it verbally or in print.
When it comes to creating a brand image, it is key to analyse and identify your product offering, a brand image that contains strong visual cues to your products can only help to strengthen an audience’s perception of such. Through careful analysis and target market research, I can help you to identify competitors and visual associations and help to formulate a visual image reflectant of your business.
